Pair of Rules of Outsourcing Terrific Ecommerce Design

Unless you happen to be a graphic designer yourself, itrrrs likely that you’re going to have to end up outsourcing your Ecommerce Design to a web design company or designer. Of course, you’ve also undoubtedly heard the various horror stories that many people have about dealing with designers - and you also want the best for your ecommerce website.



Present, you’re going to find the two rules of outsourcing great ecommerce design, and if you follow them you need to find that you’re capable of getting some great design to suit your needs exactly!



Rule #1 - Find the Right Designer



These days there are a lot of web site designers out there, however, if you want great ecommerce design you’re going to need to find the right one. Ideally, your grocery list for a designer should include:



• Someone with prior experience of ecommerce design, and ecommerce platforms


• Someone who has a good track record of past customers and may show you samples of their previous work


• Someone who you’re able to communicate with well and who understands everything you desire



Bear in mind that the third requirement is equally as important as the opposite two, and that one actually ties in to our second rule, which can be:



Rule #2 - Communicate Your Ecommerce Design Ideas Well!



Even reliable web designer on the planet will not be able to assist you come up with a great ecommerce website unless they completely understand what you desire. Right now you probably curently have a rough thought of what that is in your head, nevertheless the trick that you’re going to need to master is how to communicate that idea to the designer that you eventually hire.



Breakdown your ecommerce design ideas into components and enlist as much detail as you possibly can about each area. When communicating ideas, there’s no such thing as ‘too much’ detail!



One extremely effective method of being sure that both you and the designer you hire are on the same page is always to ask them to reiterate the project in their own individual words, to be able to then check out it and be sure that they do understand what you mean.



If you’re capable to put your way well, you need to find that the ecommerce website you end up with mirrors your ecommerce design ideas a tremendous amount better than otherwise.



All said and done, it is definitely possible to outsource great ecommerce design and obtain exactly what you would like - nevertheless, you need to make your energy to make sure that things go on your path.



Follow both of these rules, and you’ll be well on the path to getting an ecommerce website that truly and truly is exactly what you want so that it is.

Web Design Mistakes – The Top Five

Using Flash on your homepage is just about the biggest mistake you can make in web design. Although Flash sites are often very sexy and have very good graphics, you have to consider what your visitors are searching for. All your visitors are looking for is how your products or services can benefit them and having a sexy Flash site will not sway them towards using you in fact quite the opposite.


Not all of your visitors will have mega broadband connections and what will appear quickly to some will take an age for others and will more than likely have them clicking the back button through frustration. People expect instant responses these days and most web sites provide this so why would you want to be any different? For all your UK design needs go to web design UK.


The second mistake is trying to make your website look like a catalog with hundreds of links to different products on the front page and subsequent pages. People do this because they fear that they will miss out on that sale if they don’t display everything prominently. The total opposite of this is true.


Research on Internet marketing has proven that having too many links to offers on a page will lead the visitor to purchase nothing in most cases. This has been linked with information overload which you want to avoid at all costs. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.


The next big mistake is not to have your site optimized for search engines such as Google, Yahoo and Bing. Many will tell you that your message to your visitors is much more important than worrying about the search engines. It is true that your visitors should be your priority, but it is also fairly easy to optimize your content for the search engines as well.


The smart thing to do is to see what people are typing into the search engines when they are looking for plumbers in London. As an example we will choose the term “Plumber in London" as the keywords most will be using. It’s then just a simple matter of optimizing your site for this search term. You need these keywords to appear a few times in your site and in the description and title of the web page. That way Google and the others will understand that your company is a plumber in London.


A very common mistake, and number four in this article, is loading your site with too many pictures. Lots of pictures will slow down your site and more importantly will provide a distraction to your visitors so they may end up leaving without taking the action that you want. Google are now penalizing web sites with slow load times. Online research companies have found that a web site has around seven seconds to satisfy its readers. If your site takes longer than that to load they will hit the back button faster than you can say “too slow".


Getting inexperienced people to create your site and its content is the fifth mistake. The point of having a web site is to get your visitors to take action such as buying your product or service, joining your email list or picking up the phone and calling you. Just let your web designer do what they are good at which is the design work while you or a hired copywriter produce the written content.