Tell me about SEO services and Website Marketing and their benefits

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.


Many companies since the ‘dawn of the search engine’ have attempted to be successful but none have achieved it more so than today’s encumbants. We are seeing Microsoft with Bing to start to mount a challenge to the predominant search engine provider Google (which currently accounts for approximately 80% searches worldwide) .


Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. Today, more and more people are using the search engines results to help guide their decisions, website style is an important factor but it’s use,ease of communication,and calls to action, become key factors in the sales cycle.


So what happens when a user lands on your website?


Well the ultimate goal is for the user to purchase something , what rules do you generally follow when you are out and about and are going to purchase something.
The shop will:


a) Put the wares (product / services) on show


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).



Exactly the same rules apply with a website. Examples of this are specials deals and impulsive buys at the checkout.


You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



SEO services now are key to getting your website to page one of Google